Green Trade Show Ideas inspired by Jack Johnson

By Bill Taylor

ACTING GREEN ISN'T JUST FOR ROCK STARS

Events are notoriously high impact affairs.  Trade shows are no different.  Huge, grumbling trucks guzzle gas and spew pollutants as they roar from dock to dock. Masses of trade show attendees drive and fly from miles away.  Business events, festivals, fund raisers, rallies, and traditional trade shows are all big wasters.  Music industry events are no different.  Jack Johnson is trying to change that in several profound ways.  Importantly, his efforts also help create and support the emerging green market which creates more options and opportunities for other companies.  His socially responsible behavior has also inspired loyalty and respect for the "Jack Johnson brand."  But acting green isn't just for rock stars.  You can rock your industry event by following Jack's lead.  I've compiled a list of his band's green actions on tour to inspire you.  Get those green creative juices flowing, get motivated, and try some of things as you exhibit at your next event. 

WAYS TO ROCK YOUR EVENT

Green Event Ideas for Exhibitors:

• Providing on-site water stations, waste management, and recycling services.
• Utilizing reusable water bottles that can be refilled on-site.
• Fueling tour vehicles and/or generators with sustainable biodiesel
• Offering eco-friendly tour merchandise
• Selecting environmentally-conscious travel and hotel options.
• Procuring locally grown and organic foods for backstage catering
• Offsetting all remaining CO2 emissions from the tour and for each night’s show using a unique CO2 Offset Strategy.
• Encouraging fans to join in

For the Attendees:

• There is a CO2 offset purchase option when you purchase your tickets.
• They can Explore videos by local non-profits on the All At Once site and Jack Johnson will donate $1 per view to those organizations through his new charity, the Johnson Ohana Charitable Foundation.
• All At Once Volunteer Calendar: to help fans get involved.
• The Village Green located at the show offers a forum for non profits.
• Usually there’s VIP parking for carpools and hybrid vehicles.
• Donations to the local non-profits at the show and online will be matched by Jack’s new charity (up to $2,500 US dollars).

(for the complete list visit http://www.jackjohnsonmusic.com/home )

He gains respect, credibility, and free press (like this article) through his environmentally responsible behavior.  You can too. 

This article was adapted from a full length article you can view by clicking here.  Or visit us at www.adventresults.com.